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Ultimate Instagram Digital Marketing Growth Guide 2019

Ultimate Instagram Digital Marketing Growth Guide 2019

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The Ultimate Digital Marketing Instagram Growth Guide 2019

10,000 Organic Followers in 6 Months

Instagram growth can be a challenge, it can be a long frustrating process that almost seems impossible or hopeless, unless you know the Instagram growth secrets and hacks that I am about to share with you.  About 6 months ago I just started a new personal Instagram account with 0 followers and 0 following, I realized the power and importance of having a good Instagram and how it would positively effect my personal brand.  So I did what everyone does, I Google’d how to grow my Instagram and I tried absolutely everything!  What I realized is that the Instagram algorithm is smart and complicated and not just any little trick will work to growing your Instagram alone, but what you need is a Growth Strategy with multiple tricks put together on top of the right foundation.  That is why I decided to create this Ultimate Instagram Growth Guide with all the tips, tricks and knowledge I wish I had 6 months ago from the start, I hope you enjoy!

 

What Is Instagram?

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010. With over 500 Million accounts active every day and 1 Billion active accounts every month Instagram is a true social media behemoth and is more than worth the time and energy it takes to grow your Instagram account. But without the proper growth plan it can be a challenge to gain engaged followers and develop an audience that you can monetize and make a living off. This is the Ultimate In-depth Instagram Growth Guide by Digital Marketing Agency Toronto | Utopian Marketing. These are the same techniques and principles we have used to grow some of our client’s accounts by thousands of followers almost over night. This is also how I grew my personal account (@joshfpocock) from 1000 followers to almost 10,000 followers in about 6 months.

Read this guide multiple times throughout your Instagram growth journey you will need to go over specific things along the way, this guide is meant to be the last piece of information you need in regard to the topic of Instagram growth. Make sure to share this guide with your friends and co workers so they too can capitalize on the cash elephant in the room which is the Instagram platform.

Who this guide is meant for: This guide is meant for someone who wants to leverage the platform of Instagram to help their business or personal brand.

Who this guide is NOT meant for: This guide is not meant for someone who wants to get famous over night with NO work.

This guide is broken up into 3 main chapters. The 7 Fundamentals (which is the foundation of growing a following), The 7 Actions Steps (which will help accelerate your Instagram growth) and 

“The team at Utopian Marketing knows their stuff. Josh is an absolutely amazing leader and demonstrates how a successful marketing agency should be run.”

Stephen Gomes

Owner, GomerMedia

7 Digital Marketing Fundamental Steps to Growing an Instagram Account

1. Pick a Niche

You don’t want to target everyone; you want to target a specific niche of people that are passionate about one topic.

2.Research

Influencers: Research Instagram influencers in this niche that you could see yourself collaborating with
Competition: Research your competition to see who is already doing well, what hashtags are they using, what they post, how they talk to their audience, etc.

3. Update your Profile

Username: Your username is important because it is the first person memorable, easy to pronounce, unique
Profile Picture: Pick a high-quality profile picture.


Bio: Keep it short and sweet and answer the question “why should I follow you?”

4. Create a Quality Content Strategy

Photo: The higher quality photo the more engagement you will get. It can be worth it to learn how to professionally edit your photos or pay someone who knows how but until then there are many quick and easy ways to turn a basic photo into a work of art. One being Instagram filters or downloading the Photoshop app on your phone.


Caption: Caption is not only meant to put a story behind your photo but to also get your audience to take a specific action and engage. Simply asking the user to like, comment, or follow you can raise your engagement by 20-30%. This is also where you can use your hashtags or in the comments, we recommend using your hashtags in the comments, so they don’t distract from your caption and photo. You have a limit of 30 hashtags per photo so use them wisely. (We will talk about hashtags later)


Story/Live: Sharing a story on Instagram is like Snapchat and it is crucial you use stories and lives correctly to grow and build a deeper connection with your audience. Stories are a way for your fans to keep up to date with everything going on in your life and Instagram live is a good way interact with your fans immediately. Both of these give you a significant advantage to your competitors when growing your Instagram and the algorithm will favor you when you do this.

5. Engagement

Respond to DM: You should try to respond to as many DM’s as possible. It is easy to get lazy and let them pile up but one effort made to message someone back can turn them into a raving fan forever and strengthen the relationship which in turn will gain you more Instagram followers


Comment/Like/Follow other People: Engaging with people’s content will make them more likely to reciprocate and engage with yours. It also helps you get noticed so make sure to always be liking, commenting and following other people so you can grow your numbers too.

6. Promote

If you have the money, then Instagram ads can be a good way to promote your page and grow your account. You can intrigue people to follow your account by showcasing some of your top content or by doing a giveaway. You must convert to a business account in order to access more features such as promoting a post. Promoted posts get shown directly to your desired targeted audience and it includes a call to action button which you can push to a website or you Instagram page. The more money you invest the higher you can scale your ads and reach more people, which will in turn get you more results.

7. Reporting and Analyze

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

7 Digital Marketing Action Steps to Growing an Instagram Account

1. Follow engaged followers

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

2. Make following/unfollowing part of your day

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

3. Post once a day in your growth period

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

4. Good quality content and #hashtags are key

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

5. Like, comment post on #instastory

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

6. Share your Instagram everywhere

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

7. Stay consistent

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

Best Times to Post on Instagram For A Digital Marketer

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2am, 4am, and  9am EST
  • Wednesday: 7am, 8am and 11pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Sunday: 7am, 8am, and 4pm EST

Keep in mind that everyone’s followers are different and to get the most engagement we recommend that you test and see when your followers engage the most.

7 Digital Marketing Principle Steps to Growing an Instagram Account

According to jumpermedia using the 10/10/10 method (described below) for hashtags can increase your chance of showing up on the explore page.

The method involves using all of the allowed 30 hashtags in this way:
• 10 Smaller Hashtags (10,000 to 50,000 total posts)
• 10 Mid-size Hashtags (50,000 to 200,000 total posts)•10 Large Hashtags (200,000–2,000,000 total posts).

Profile Pic
Feed Posts
Stories
Hashtags
Likes
Followers
Following
Positioning
Monetization
Profile Pic
Feed Posts
Stories
Hashtags
Likes
Followers
Following
Positioning
Monetization
Automation
Going Viral
Telling A Story
Consistentcy
Quality and Quantity

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

Reporting is super important because you get to see where your strong points and weak points are. Some of the key metrics you want to keep track of are engagement % which is calculated by (comments + likes)/total followers and the change in followers on a daily basis.

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

Digital Marketing Agency Toronto - Utopian Marketing
350 Camelot Crt. Unit 1
Oshawa, ON L1G 6P7
(647) 223-3326
info@utopianmarketing.com

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